You can improve your user's experience by branding OwnID with your company logo and name. For example, the Brand Logo URL field adds a custom image to the landing page that appears on the user's phone when they are setting up OwnID or scanning the QR code that appears on their desktop. Use the Display Name to define a name that uniquely identifies your brand or website. This name is used throughout the login and registration process on the user's phone. For example, the user might receive feedback like "Use this device for future logins to DisplayName."